21st Century brands are more than the product or the service they sell, even more, than the logo they show; well, if not, they should pretend that if they want to survive in a saturated and competitive market. Nowadays the … Sigue leyendo

Madrid. Packaging & User Experience

Once again this year we have had the pleassure of carrying out, from Ana Lobo’s hand, the Cyclical Branding© Workshop: “Packaging and User Experience”at the Istituto Europeo di Design in Madrid. The 3-day training that brandrid® team taught consisted on both theoretical … Sigue leyendo

People and brands // Marcas y personas

Brands are increasingly aware of their humanistic component and the importance of it in their positioning. Social networks demonstrate it by showing the day to day of their employees that feel happy and proud to be part of this or … Sigue leyendo

Branding: the cornerstone of the 21st Century businesses development // Branding: piedra angular para el desarrollo de negocios del s.XXI

Once again this year Ana Lobo and Berta Teixidó have had the pleassure of carrying out the Workshop: “Branding: the cornerstone of the 21st Century businesses development” at the Istituto Europeo di Design in Madrid. The 3-day training that brandrid® … Sigue leyendo

Boulevard Pharmacy: the intangible value of a brand // Farmacia Boulevard: el valor intangible de una marca

We are proud to share with you one of the latest projects of Marc Guitart Strategic Brand Management, Boulevard Pharmacy, developed by Marc Guitart as Project Manager and Ana Lobo as Project Leader. Located in Arroyomolinos, Madrid, Boulevard stands out … Sigue leyendo

Marie Stella Maris: a genuine and conscious brand // Marie Stella Maris: una marca auténtica y con conciencia

Following the believing that access to drinking water is a basic human right, Marie Stella Maris, a brand based in Amsterdam, was born with a range of products in accordance with its corporate social responsibility policy. Bottled mineral water and … Sigue leyendo

Crab’s essence // Esencia de cangrejo

For a better understanding and to complete all those elements linked to the brand experience that influence the buying process, we will count with the collaboration of experts that will introduce concepts that will improve our business development, from different … Sigue leyendo